Rachel Zoe announces that she’s scheduled to a mission to cultivate her brand name into lifestyle status. The fashionable designer would like her fans to be capable to wear her collected works from head to toe. Moreover, with enthusiasm, she intermittent light at establishing two innovative categories to her fashion line up. Rachel Zoe has proclaimed the accumulation of two further varieties to her eponymous fashion line up, as she continues her bid to turn out to be a life style brand. Previously this month the designer as well as famous person stylist hosted a social gathering to commemorate the instigation of women’s digital company the Zoe Media Group, in receipt of privileged on her all the rage online style recommendation in information sheet The Zoe Report, and she has now open to the elements her aspiration for design spreading out. In a video attributes taking place on You Tube like fraction of her latest contribution in web fashion sequences Style Rules, Zoe laugh at that February will observe the instigate of two new-fangled kinds for her fashion line, even though the fashionista turn down to make known what those categories will be. Zoe’s collected works before now takes account of ready-to-wear, shoes and bags, even though her topical development hooked on individual newsletters on beauty products along with accessories put forwards this may perhaps be the innovative design track on behalf of the designer. Zoe chats about her opening out at the YouTube link, everyplace she put across her continuous maneuver to produce a lifestyle brand where women may possibly be dressed in Rachel Zoe head to toe. Designers for instance Tory Burch along with Tom Ford have by now proven such lifestyle brands be capable of being very much money-spinning. Ford, until that time creative director of Gucci plus YSL, launched the Tom Ford brand in 2005, which now encompass men’s as well as women’s wear, cosmetics in addition to fragrances line along with an eyewear license. In the intervening time, Burch started on her personal fashion brand in the year 2004, in the order of selling products collections on or after swimwear on the way to handbags.